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The Diamond Blog

Natural vs Synthetic: De Beers Reputation Depends on Spotting the Difference

Written by: William Hardy, Reuters
Category: Blog
Published: 30 August 2016
Hits: 7078
  • polished
  • manufacturing

In nature it takes billions of years to produce a diamond, or a laboratory can grow one in days and to the untrained eye, it looks the same. For De Beers, telling the difference is fundamental to protecting its reputation as the world's leading diamond firm by value and holder of a roughly 30 percent share of the market for genuine rough diamonds.

Read more: Natural vs Synthetic: De Beers Reputation Depends on Spotting the Difference

5 Jewelry Curse Stories: Diamonds Aren't Always A Girl's Best Friend

Written by: JR Thorpe, Bustle
Category: Blog
Published: 15 August 2016
Hits: 7556
  • fashion
  • jewelry

What does it take for a jewelry artifact, whether it be a single stone or a hoard of gold, to be declared “cursed”? Well, it seems the main ingredient is a populace with a very active imagination, and successive owners who are willing to carry on the legend even if they’ve escaped with all their limbs. Here is a great piece by JR Thorpe from Bustle about the 5 Strangest Jewelry Curse Stories.

Read more: 5 Jewelry Curse Stories: Diamonds Aren't Always A Girl's Best Friend

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