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  • Colored diamonds an investor's best friend

    In 2002, Ben Affleck made headlines when he gave Jennifer Lopez a 6.1-carat pink diamond engagement ring worth a reported US$1.2 million. Now, US$1.2 million isn’t a small amount of money, but it practically sounds like Monopoly money when you hear what some coloured diamonds are fetching at auction these days. Jen Zoratti of the Winnipeg Free Press has the scoop!

  • Despite what we’ve heard, diamonds don’t technically last forever

    It seems like the phrase “a diamond is forever” has been around…well, forever. These popular stones used to be rare until the late 1800s, so they were super valuable back in the day. Nowadays, they’re a lot more common that many people assume, considering their cost.

  • Diamonds make a woman weep and a man weak in the knees

    In the 1953 classic Hollywood film, Gentlemen Prefer Blondes, Marilyn Monroe, gave a legendary performance. Clad in a bright pink ball gown and dazzling diamonds, she epitomised the significance of diamonds with her upbeat and seductive song: Diamonds Are a Girl's Best Friend.

  • Mined or lab-made diamonds? The answer is personal

    Lab-grown diamonds, made for decades as an inexpensive alternative to mined stones for industrial purposes, are cracking the consumer market, largely thanks to millennials' evolving shopping tastes.

  • Natural vs Synthetic: De Beers Reputation Depends on Spotting the Difference

    In nature it takes billions of years to produce a diamond, or a laboratory can grow one in days and to the untrained eye, it looks the same. For De Beers, telling the difference is fundamental to protecting its reputation as the world's leading diamond firm by value and holder of a roughly 30 percent share of the market for genuine rough diamonds.

  • What causes the color change in diamonds?

    Natural-colored diamonds are created in the same fashion as the traditional white diamonds with one unique difference. When foreign particles are trapped during the crystallization process, it affects and alters the chemical process, therefore creating the unique colors.