Will Gen Y Ever Crave Diamonds?

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Category: Blog

Published: Tuesday, 07 June 2016 18:20

Written by Media Post

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When it comes to Millennials’ reluctance to get hitched, it isn’t just parents throwing their hands up in despair. The diamond industry has been befuddled, too, with seven leading companies throwing in together on a new marketing campaign intended to win over those casual Gen Y kids. Sarah Mahoney on MediaPost analyzes the forces in play in this quixotic group.

Last year, a group of leading diamond-mining companies, including industry leader De Beers, formed an alliance called the Diamond Producers Association, with an initial budget of $6 million. And while the new campaign, themed “Real is Rare,” isn’t scheduled to break until the fall, agency Mother New York is unveiling some of the research that guided the marketing effort.

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4 Myths About Diamonds

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Category: Blog

Published: Friday, 06 April 2018 15:30

Written by Jewelry Cult

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Fiery and radiant, diamonds are fascinating. They are probably the most prized and popular gemstone in the world, symbolizing status and true, everlasting love. But there are also some curious facts and myths surrounding them. Diamonds are known not only for their beautiful appearance but also for their remarkable physical qualities.

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5 Jewelry Curse Stories: Diamonds Aren't Always A Girl's Best Friend

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Category: Blog

Published: Monday, 15 August 2016 15:42

Written by JR Thorpe, Bustle

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What does it take for a jewelry artifact, whether it be a single stone or a hoard of gold, to be declared “cursed”? Well, it seems the main ingredient is a populace with a very active imagination, and successive owners who are willing to carry on the legend even if they’ve escaped with all their limbs. Here is a great piece by JR Thorpe from Bustle about the 5 Strangest Jewelry Curse Stories.

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Protecting Jewelry with Renters Insurance

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Category: Blog

Published: Monday, 25 July 2016 16:51

Written by Value Penguin

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The best renters insurance policy for jewelry owners is one that adequately protects all of a tenant’s shiny valuables, such as rings, necklaces and watches. But choosing the amount of coverage needed and renters insurance company, can be difficult. There is no single correct answer, although, there are a number of things tenants who own high-value jewelry need to consider when purchasing renters insurance.

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