Natural-colored diamonds are created in the same fashion as the traditional white diamonds with one unique difference. When foreign particles are trapped during the crystallization process, it affects and alters the chemical process, therefore creating the unique colors.
According to Avi Krawitz at diamonds.net, the diamond industry is waking up to a new reality. Not only are the banks insisting on stricter compliance standards and pipeline integrity, but the largest mining companies and jewelry retailers are rapidly following suit. This is forcing the industry to rethink the way it conducts business so that ‘transparency, responsibility and sustainability’ are engrained in the ethos of the trade.
It was therefore no coincidence those three concepts formed the central theme of the World Diamond Congress recently held in Dubai. “These themes run through all the challenges we’re facing as a global industry and also show us the way forward,” Ernie Blom, president of the World Federation of Diamond Bourses (WFDB), said in his opening remarks at the congress, a joint meeting of the WFDB and the International Diamond Manufacturers Association (IDMA).
Read more: Three Things the Diamond Trade’s Survival Depends On
When it comes to Millennials’ reluctance to get hitched, it isn’t just parents throwing their hands up in despair. The diamond industry has been befuddled, too, with seven leading companies throwing in together on a new marketing campaign intended to win over those casual Gen Y kids. Sarah Mahoney on MediaPost analyzes the forces in play in this quixotic group.
Last year, a group of leading diamond-mining companies, including industry leader De Beers, formed an alliance called the Diamond Producers Association, with an initial budget of $6 million. And while the new campaign, themed “Real is Rare,” isn’t scheduled to break until the fall, agency Mother New York is unveiling some of the research that guided the marketing effort.
Fiery and radiant, diamonds are fascinating. They are probably the most prized and popular gemstone in the world, symbolizing status and true, everlasting love. But there are also some curious facts and myths surrounding them. Diamonds are known not only for their beautiful appearance but also for their remarkable physical qualities.
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