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From The Diamond Blog...

Colored diamonds an investor's best friend

In 2002, Ben Affleck made headlines when he gave Jennifer Lopez a 6.1-carat pink diamond engagement ring worth a reported US$1.2 million. Now, US$1.2 million isn’t a small amount of money, but it practically sounds like Monopoly money when you hear what some coloured diamonds are fetching at auction these days. Jen Zoratti of the Winnipeg Free Press has the scoop!

Read more: Colored diamonds an investor's best friend

Diamonds make a woman weep and a man weak in the knees

In the 1953 classic Hollywood film, Gentlemen Prefer Blondes, Marilyn Monroe, gave a legendary performance. Clad in a bright pink ball gown and dazzling diamonds, she epitomised the significance of diamonds with her upbeat and seductive song: Diamonds Are a Girl's Best Friend. Since the 1950s, a diamond engagement ring has become the obsession of American women influenced by the advertising industries that combined desire with commerce and went onto to say, "Diamonds are forever." 

Read more: Diamonds make a woman weep and a man weak in the knees

Natural vs Synthetic: De Beers Reputation Depends on Spotting the Difference

In nature it takes billions of years to produce a diamond, or a laboratory can grow one in days and to the untrained eye, it looks the same. For De Beers, telling the difference is fundamental to protecting its reputation as the world's leading diamond firm by value and holder of a roughly 30 percent share of the market for genuine rough diamonds. Barabra Lewis from Reutuers explains the challenges.

Read more: Natural vs Synthetic: De Beers Reputation Depends on Spotting the Difference

4 Myths About Diamonds

Fiery and radiant, diamonds are fascinating. They are probably the most prized and popular gemstone in the world, symbolizing status and true, everlasting love. But there are also some curious facts and myths surrounding them. Diamonds are known not only for their beautiful appearance but also for their remarkable physical qualities.

Read more: 4 Myths About Diamonds

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