Natural vs Synthetic: De Beers Reputation Depends on Spotting the Difference

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Category: Blog

Published: Tuesday, 30 August 2016 21:20

Written by William Hardy, Reuters

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In nature it takes billions of years to produce a diamond, or a laboratory can grow one in days and to the untrained eye, it looks the same. For De Beers, telling the difference is fundamental to protecting its reputation as the world's leading diamond firm by value and holder of a roughly 30 percent share of the market for genuine rough diamonds. Barabra Lewis from Reutuers explains the challenges.

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Will Gen Y Ever Crave Diamonds?

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Category: Blog

Published: Tuesday, 07 June 2016 18:20

Written by Media Post

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When it comes to Millennials’ reluctance to get hitched, it isn’t just parents throwing their hands up in despair. The diamond industry has been befuddled, too, with seven leading companies throwing in together on a new marketing campaign intended to win over those casual Gen Y kids. Sarah Mahoney on MediaPost analyzes the forces in play in this quixotic group.

Last year, a group of leading diamond-mining companies, including industry leader De Beers, formed an alliance called the Diamond Producers Association, with an initial budget of $6 million. And while the new campaign, themed “Real is Rare,” isn’t scheduled to break until the fall, agency Mother New York is unveiling some of the research that guided the marketing effort.

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Colored diamonds an investor's best friend

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Category: Blog

Published: Wednesday, 07 September 2016 20:30

Written by Winnipeg Free Press

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In 2002, Ben Affleck made headlines when he gave Jennifer Lopez a 6.1-carat pink diamond engagement ring worth a reported US$1.2 million. Now, US$1.2 million isn’t a small amount of money, but it practically sounds like Monopoly money when you hear what some coloured diamonds are fetching at auction these days. Jen Zoratti of the Winnipeg Free Press has the scoop!

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Why Diamonds Are Used In Engagement And Wedding Rings

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Category: Blog

Published: Monday, 13 June 2016 14:43

Written by Angela Raymond

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In celebration of those loving couples who are about to tie the knot, we offer this wonderful exploration of why diamonds are used for the purpose of engagement and wedding rings. The practice wasn't always so. Many factors came to influence this now common practice, none the least of which was profit. But let's start at the beginning.

The diamond's moniker is derived from the Greek word adamas, a word meaning “unconquerable"; befitting for a stone that holds the highest position for hardness on the Mohs scale and one in which can stand the test of time to symbolize love. Today a man presents his prospective bride with an engagement ring upon acceptance of his marriage proposal. Anthropologists believe this tradition originated from a Roman custom in which wives wore rings attached to small keys, indicating their husbands' ownership.

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