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The Diamond Blog

Why Diamonds Are Used In Engagement And Wedding Rings

Written by: Angela Raymond
Category: Blog
Published: 13 June 2016
Hits: 7701
  • fashion
  • jewelry

In celebration of those loving couples who are about to tie the knot, we offer this wonderful exploration of why diamonds are used for the purpose of engagement and wedding rings. The practice wasn't always so. Many factors came to influence this now common practice, none the least of which was profit. But let's start at the beginning.

Read more: Why Diamonds Are Used In Engagement And Wedding Rings

Will Gen Y Ever Crave Diamonds?

Written by: Media Post
Category: Blog
Published: 07 June 2016
Hits: 7609
  • jewelry
  • retail

When it comes to Millennials’ reluctance to get hitched, it isn’t just parents throwing their hands up in despair. The diamond industry has been befuddled, too, with seven leading companies throwing in together on a new marketing campaign intended to win over those casual Gen Y kids.

Read more: Will Gen Y Ever Crave Diamonds?

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