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From The Diamond Blog...

Despite what we’ve heard, diamonds don’t technically last forever

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Category: Blog
Published: Monday, 01 August 2016 20:50
Written by Hello Giggles
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It seems like the phrase “a diamond is forever” has been around…well, forever. These popular stones used to be rare until the late 1800s, so they were super valuable back in the day. Nowadays, they’re a lot more common that many people assume, considering their cost.

Read more: Despite what we’ve heard, diamonds don’t technically last forever

Colored diamonds an investor's best friend

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Category: Blog
Published: Wednesday, 07 September 2016 20:30
Written by Winnipeg Free Press
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In 2002, Ben Affleck made headlines when he gave Jennifer Lopez a 6.1-carat pink diamond engagement ring worth a reported US$1.2 million. Now, US$1.2 million isn’t a small amount of money, but it practically sounds like Monopoly money when you hear what some coloured diamonds are fetching at auction these days. Jen Zoratti of the Winnipeg Free Press has the scoop!

Read more: Colored diamonds an investor's best friend

Natural vs Synthetic: De Beers Reputation Depends on Spotting the Difference

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Category: Blog
Published: Tuesday, 30 August 2016 21:20
Written by William Hardy, Reuters
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In nature it takes billions of years to produce a diamond, or a laboratory can grow one in days and to the untrained eye, it looks the same. For De Beers, telling the difference is fundamental to protecting its reputation as the world's leading diamond firm by value and holder of a roughly 30 percent share of the market for genuine rough diamonds. Barabra Lewis from Reutuers explains the challenges.

Read more: Natural vs Synthetic: De Beers Reputation Depends on Spotting the Difference

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