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From The Diamond Blog...

Colored diamonds an investor's best friend

In 2002, Ben Affleck made headlines when he gave Jennifer Lopez a 6.1-carat pink diamond engagement ring worth a reported US$1.2 million. Now, US$1.2 million isn’t a small amount of money, but it practically sounds like Monopoly money when you hear what some coloured diamonds are fetching at auction these days. Jen Zoratti of the Winnipeg Free Press has the scoop!

Read more: Colored diamonds an investor's best friend

Will Gen Y Ever Crave Diamonds?

When it comes to Millennials’ reluctance to get hitched, it isn’t just parents throwing their hands up in despair. The diamond industry has been befuddled, too, with seven leading companies throwing in together on a new marketing campaign intended to win over those casual Gen Y kids. Sarah Mahoney on MediaPost analyzes the forces in play in this quixotic group.

Last year, a group of leading diamond-mining companies, including industry leader De Beers, formed an alliance called the Diamond Producers Association, with an initial budget of $6 million. And while the new campaign, themed “Real is Rare,” isn’t scheduled to break until the fall, agency Mother New York is unveiling some of the research that guided the marketing effort.

Read more: Will Gen Y Ever Crave Diamonds?

Protecting Jewelry with Renters Insurance

The best renters insurance policy for jewelry owners is one that adequately protects all of a tenant’s shiny valuables, such as rings, necklaces and watches. But choosing the amount of coverage needed and renters insurance company, can be difficult. There is no single correct answer, although, there are a number of things tenants who own high-value jewelry need to consider when purchasing renters insurance.

Read more: Protecting Jewelry with Renters Insurance

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