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Featured at the club...

Will Gen Y Ever Crave Diamonds?

Written by: Media Post
Category: Blog
  • jewelry
  • retail

When it comes to Millennials’ reluctance to get hitched, it isn’t just parents throwing their hands up in despair. The diamond industry has been befuddled, too, with seven leading companies throwing in together on a new marketing campaign intended to win over those casual Gen Y kids.

Read more: Will Gen Y Ever Crave Diamonds?

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Diamond News

14 July 2025

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  • New De Beers' Strategy for Brown and Yellow Diamonds
  • Hackers Steal Cartier Customer Data
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