(IDEX Online) – The Indian Diamond & Colorstone Association, an association of jewelers, diamantaires and colored stone dealers, hosted its 35th Annual Tucson Gala on February 7. <?xml:namespace prefix = "o" ns = "urn:schemas-microsoft-com:office:office" /?>
IDCA President Nilesh Sheth reminded his audience that the diamond, gem and jewelry industry had faced many disruptive changes, but that that the key challenge is to adapt and work around these changes. “Our Industry has steadily been growing and there is unlimited potential for growth,” he stated.
And Ruben Bindra, who is serving another term as President of the American Gem Trade Association (AGTA), said: ”What we need to focus on is how to bring the next generation of leaders to the forefront of our industry. Millennials are the key as buyers and influencers, and we should encourage them to take over the mantle going forward.”
An ensuing panel discussion focused on the importance of marketing, in particular on the importance of storytelling to the consumer. “Consumers want a story, all the way from the mine to market,” the panel concluded.