November 19, 18 by Albert Robinson

(IDEX Online) – Greenland Ruby, Greenland’s only miner of ruby and pink sapphire, has announced that Hartmann’s Jewellery, a Danish luxury brand, is introducing a collection of jewels using Greenlandic rubies and pink sapphires. <?xml:namespace prefix = "o" ns = "urn:schemas-microsoft-com:office:office" /?>


The Hartmann collection features more than 50 pieces of Greenlandic ruby and pink sapphire jewelry using a total of approximately 300 carats of rubies and pink sapphires. It was designed by Hartmann's design team, and the prices range from $1,500 - $45,000. The collection is currently available in Scandinavia, Greenland Ruby said in a statement.


“Though other designers have worked with our gems, Hartmann’s is the first jewelry brand to create an entire collection,” said Greenland Ruby VP Sales and Marketing Hayley Henning. “We’re especially delighted to welcome a Danish retailer as our first full partner, given Denmark’s long relationship with Greenland.”


Ulrik Hartmann, founder and owner of Hartmann’s, visited Greenland Ruby’s Aappaluttoq mine near the southeast coast of Greenland in August, with Danish television cameraman Michel van Steenwijk, to record his visit. Hartmann’s campaign to introduce Greenland Ruby’s rubies and pink sapphires this fall includes video and still photography of the pristine arctic scenery he experienced on his visit, which he is sharing on his website and social media.


Hartmann traveled to Aappaluttoq by water from Greenland’s capital, Nuuk. The four-hour boat journey is only possible in summer, due to Greenland’s arctic climate.


“The idea that corundum formed beneath this incredible landscape three billion years ago intrigued me,” says Hartmann. “Introducing this new source of ruby and pink sapphire, while also honoring its isolated, rare, and unique...

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