(IDEX Online) - Distiller Jack Daniel's has launched a range of men's wedding rings, incorporating wood from the oak barrels used to age its whiskey, and costing up to $5,000.
It is partnering with Manly Bands, which already offers a range of over 300 rings made from damascus steel, antler, meteorite, tungsten, dinosaur bone and other non-traditional materials.
The range of 17 rings in the Jack Daniel's Whiskey Barrel Collection are priced from $749 to $5,000 for The Old No. 7 (pictured). Both are made of black zirconium.
Jack Daniel's, founded in 1866 and based in Lynchburg, Tennessee, is recognized as the most valuable spirits brand in the world.
Michelle Luchese, co-CEO at Manly Bands, said: "We wanted to capture the unique history of Jack Daniel's and celebrate its authentic spirit, and how it has survived in a dry county AND through Prohibition - now that's commitment - just like marriage!"
Tobey Roush, Jack Daniel's licensing manager for global marketing, said: "We are always looking for new ways to connect with our friends and Manly Bands is the perfect fit to enter this emerging market with their authentic customer relationships and creative strategies."...