BriteCo, an innovative appraisal and insurance technology company, announced that IDEX, the leading online diamond-trading platform for professional diamond traders, has become BriteCo's preferred source for diamond pricing.
Free to qualified jewelers, BriteCo's appraisal software provides retail jewelers with intuitive, self-guided screens to enter key information, include photos, and get a recommended range for appraised value, based on more than 200,000 market pricing data points. Once the jeweler finalizes the appraisal, the customer receives an email with a customized electronic copy of the appraisal for their records.
"The addition of IDEX pricing to our BriteCo appraisal software is another major advantage for our jeweler partners," according to BriteCo CEO Dustin Lemick, a third-generation jeweler. "With more than 900 jewelers creating thousands of appraisals on the BriteCo appraisal platform, IDEX pricing will help our jewelers save time and assure appraisal accuracy, while enhancing the customer's experience at retail."
Featuring online, live supply listings with dynamic pricing, IDEX also provides a discounted rate on membership for BriteCo jeweler partners, Lemick noted. IDEX is the only B2B platform that has real prices and real transactions data derived directly from the trading platform, he explained, as well as providing over 15 years of historical asking price data. Diamond pricing data is at the core of IDEX business.
Immediately after the jeweler finalizes an appraisal with the BriteCo software, the customer receives an email or text directly from BriteCo offering replacement insurance coverage on the appraised item. The customer clicks a link in the message, fills out a short application on their smartphone or other device, and gets an exact quote based on their piece's appraised value. Paying by credit or debit card, the customer is insured...