(IDEX Online) - Lightbox, the lab-grown diamond fashion jewelry brand owned by De Beers, will soon be available at select Bloomingdale's department stores and Reeds Jewelers locations. It's a big departure for the brand, which has only been available online or at promotional pop-up stores.
According to an article in Forbes[1], the initial trial roll out includes Bloomingdale's 59th Street flagship store in New York City and its San Francisco location. Reeds Jewelers will debut Lighbox at some 30 of its stores, primarily those in the Southeast of the country. The brand, which starts at $200 per quarter carat, plus the cost of the setting, is already available on the jeweler's website and will also be available on Bloomingdales.com.
The jewelry will be clearly branded in-store and online with the trial run expected to last up to six months.
Lightbox launched in September 2018. ...