About the 4Cs
A diamond is more than a piece of jewelry, it's an investment. Many people feel intimidated by the idea of buying a diamond on their own. There is an easy way to understand how to determine a diamond's characteristics and value, the Four C's. A diamond's beauty, rarity, and price depend on the interplay of the Four C's—carat, color, clarity, and cut. Diamonds with a combination of the highest ratings are more rare and more expensive. Keep in mind no one characteristic is more important than another in terms of beauty. A diamonds beauty is always in the eye of the beholder, but a smart buyer knows how to judge a diamond's characteristics.